Marketing is the process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products and services. It is a concept that has been around for centuries, with evidence of marketing practices dating back to ancient civilizations. In this course, we will examine the foundations and marketing principles/practices culminating in an original marketing plan for a new or existing organization (you may prefer existing, as information is more readily available). Foundational principles covered are (but not limited to): Understanding customer needs, creating customer value, segmentation and targeting, the marketing mix, integrating marketing across channels, branding, digital marketing/social media, and marketing ethics.
Generally taken in the senior baccalaureate year.